Chirene Hughes

Your business is growing and your brand is on fire! Franchising can help your business expand further if it is done well and you implement the best franchise marketing strategies. But where will you find these franchise leads? A franchise growth strategy will include reaching out to the general public. The wider the net, the […]Read More

Do you have a franchise location that needs a new owner? Success in franchise lead generation for reselling your franchise relies on a combination of many factors, like well-defined customer targeting, compelling messaging, your marketing mix, and the digital platforms you choose. We have assisted our clients to create successful franchise marketing strategies for more […]Read More

Are you using social media for your franchise lead generation? A franchise is a big ticket item that requires the right candidate, at the right time with the right investment capability. Can Facebook advertising deliver? After running hundreds of franchise recruitment campaigns on Facebook for our clients, we know that it can – but only […]Read More

Franchising vs Licensing: Which is better for your business? Deciding between a franchise agreement or a licensing agreement can be confusing. It is essential to carry out your due diligence before making any major business decision.  So let’s look at the pros and cons of each. Both franchising and licensing are legal partnerships: which one […]Read More

Marketing after the pandemic – is yours working? Learn 5 post-pandemic marketing strategies to survive & thrive in our new normal. Find out how to do better! The pandemic has shaken the world. Much of life has shifted online, and even with vaccine rollouts, much of it is likely to stay online. In many ways […]Read More