It can be challenging to reach qualified, serious franchisee prospects on franchise portals or at trade shows where you're competing with other brands. We take a more strategic approach to your franchise development process by developing a customized marketing campaign that will make your opportunity stand out and generate leads from ideal prospects.
When a prospect is considering your opportunity, their first step will be to review your marketing collateral so it’s essential that you present a professional image that really draws your prospects in. Our talented team of writers, designers and videographers will develop online, print and video marketing materials that will make your franchise opportunity stand out from the competition.
Once your franchise development marketing collateral is in pace, it's time to start generating leads. We use a number of advertising channels and techniques to reach your ideal prospects from LinkedIn outreach, social media and search advertising to more traditional channels such as radio, PR and print advertising. We’ll start off by conducting an in-depth consultation with your team to understand your sales objectives, geographic targets and stage of growth. We’ll then present a customized plan to suit your needs.
Nurture your Leads
The ultimate goal in a franchise development campaign is to drive sales but most prospects need multiple touch points before they are ready to commit. Our automated lead nurturing program builds trust with prospects and ensures that no leads fall through the cracks.
Learn more about our Franchise Lead Nurturing Program
They're extremely knowledgeable, they're responsive and they took the time to understand our brand, our target market and our goals [...] I'm proud that our work with Sparktank has helped us to surpass our launch goals.