Sparktank News

The search for quality franchisee prospects can be a challenge, and it’s one of the reasons we regularly use LinkedIn to find prospects that are harder to target on other channels: qualified, experienced professionals who can be a fantastic fit for a franchise opportunity. LinkedIn offers the ability to reach over 1 billion business professionals through detailed […]Read More

Over the last couple of months, we have been busy launching franchise sales campaigns for 4 brands under the Empower Brands umbrella. Powerful Conversion Optimized Landing Pages Having conversion-optimized landing pages with the right content and layout to encourage leads to inquire about a franchise opportunity is a must have for the success of a […]Read More

One of the most common challenges we hear from clients is dealing with some franchise sales leads that they have trouble reaching to book a call. Rather than spending valuable time chasing down leads, we’ve found a few strategies to help get your leads on a call and move them closer to a franchise sale: […]Read More

Creating a compelling franchise sales video doesn’t have to be expensive or overly complicated. By combining strategic storytelling, engaging visuals, and a clear call to action, these videos resonate with prospects, showcase the unique value of your brand, and drive franchise sales. Check out  this franchise sales video we developed for Eat The Frog Fitness […]Read More

Franchise Sales – Celebrating Client Wins Dear Friends and Clients,I’m celebrating some client wins this week so if you’re trying to grow your franchise and bring on new franchisees, hopefully this will inspire you! SENIORS FRANCHISE CAMPAIGN A campaign we are running for a US Based Seniors franchise got 244 franchisee prospects to fill out their website inquiry […]Read More

I’m always trying to think of innovative and effective ways to better serve our clients. Usually this involves researching new marketing channels or ways to reach and nurture quality leads at a lower cost. With a lot of trial and error, we’ve managed to generate thousands of leads for the brands we’ve worked with. But […]Read More

It’s no secret that consumers are relying on reviews in their decision making process today more than ever. But a franchise’s online reputation can play an important part in franchise sales as well.Research shows that serious franchisee candidates do a lot of online research when considering an opportunity. Naturally online reviews will affect their impression […]Read More

People going through a transition period, particularly in their career, are often more receptive to franchise ownership opportunities. We wanted to find a way to reach people looking for work AND who had specific professional backgrounds that were a good fit for our clients’ franchise opportunities. This led us to develop the Sparktank Job Seekers […]Read More

Sparktank had a fantastic time earlier this month at the Canadian Franchise Association’s National Convention! We joined hundreds of other professionals in the franchise industry to share and explore the latest trends in the franchise market. It was a pleasure to connect with clients and colleagues at the Sparktank booth and a wonderful opportunity to […]Read More

Whether you’ve been working on your franchise development for some time or are just starting out, finding the right franchisees and developing strong systems is critical to your success. We met with Marietta Snetsinger from Ascend Franchise to gain her insights on franchising and the importance of preparing for every next step, whether it’s developing […]Read More