A Marketing Agency Focused on Franchisors
We’re passionate about building brands and working with entrepreneurs, which makes helping franchises a fabulous fit.
We’ve fused more than two decades of design and marketing experience to bring your franchise complete marketing solutions, from franchisee recruitment websites and lead generation to local marketing programs to build your franchisees' sales.
We are a boutique franchise digital marketing agency comprised of a group of senior level experts in their fields. What does that mean for you? You won't get passed on to a junior level account manager - your account will be overseen by experienced strategists who have a vested interest in making your project a success.
Sparktank Franchise Marketing services clients in Canada and the US ranging from emerging brands to larger national franchises.
Our mission is to be your trusted marketing partner. A team of experts you can count on to find innovative ways to help your franchise grow. 
Juliette Schmerler
Founder + Creative Director
Micheal Mutsaerts, Chief Development Officer - Franchise Success
Team Leaders
Juliette – Founder / Creative Director
Juliette is the founder and creative director of Sparktank Franchise Marketing. Having started in the web and digital marketing industry when it was in its infancy in 1999, she has followed the ever changing landscape of the marketing world. Juliette enjoys fostering long term relationships with clients and helping them achieve real results in their businesses. In her role as Creative Director, she has had the opportunity to spearhead hundreds of digital marketing, web and lead nurturing campaigns with her talented team. Juliette keeps her finger on the pulse of the latest marketing and agency business trends through ongoing training with the Agency Academy program.
Juliette is bilingual in French and English and loves hanging out at the beach with her family and half pug/half chihuahua Marley.
Victoria – Marketing Project Manager
Victoria is the marketing project manager at Sparktank Franchise Marketing. She began her career in marketing as a content and copywriter for diverse mediums and industries. Over the years, Victoria has worked with global, high-profile clients at agencies headquartered in both Canada and the UK. She honed project management and strategic marketing skills by developing multi-channel campaigns and working with emerging and evolving businesses. Victoria is always seeking ways to broaden and deepen her skill set to tackle marketing challenges with the latest tools and trends.
In her personal life, Victoria is often training her herding dogs and riding horses or exploring the outdoors while camping, hiking, or snowboarding.
Greg – Lead Writer & Content Marketing Specialist
Greg obtained his Bachelor of Commerce in Marketing and International Business from Carleton University in 2016, where he then went on to help companies big and small take control of and turn their digital marketing into actual results. Using his expertise in high-quality, converting content strategy and writing combined with digital marketing knowledge, Greg approaches complex ideas from a customer perspective, not a technical one. The result? Clean and simple marketing content that aligns with the way your target audience actually thinks.
Outside of work, Greg is a passionate athlete and loves traveling and exploring new places.
Anita – Lead Designer
Anita holds a Bachelors Degree in Graphic Design and Visual Communication and a Master’s degree in web design from the Politechnical Design Institute in Milan Italy. With over 15 years experience leading branding, web and print design projects, Anita’s work showcases a broad range of design skills and styles. Anita is also known for her can-do attitude and refreshing lack of artist “ego”.
Anita enjoys photography and spending time with her family in her free time.
Stacey – Lead Developer
Stacey is a front-end developer who is certified in web technology from BCIT (with honours). She has been developing and maintaining websites since 1997 and continues to be enthusiastic about creating beautifully coded websites. With her focus in WordPress, Stacey has been crafting WordPress websites since its inception in 2003 and specializes in usable, accessible and responsive WordPress themes that have easy-to-use admin interfaces.
In her spare time, Stacey enjoys playing with her Niece (Mackenzie) along with her two dogs (Bella and Magnum) and collaborating with other enthusiastic creators to build exciting side projects.
Dylan – Digital Advertising Manager
Dylan obtained his Bachelors Degree in Marketing at Texas State University in San Marcos, Texas. After running ads for organizations in college, Dylan went on to took on to work as contractor for Facebook. During his time at Facebook, Dylan managed 150 accounts each quarter with the main goal of maximizing return on ad spend and building long term relationships with clients. Dylan works on Sparktank's Facebook and LinkedIn advertising campaigns. He starts all our projects by building a strategy and then continuously optimizing the campaigns for peak performance. He attends marketing events across North America to keep his finger on the pulse of new technology and digital marketing strategies.
When not working, Dylan can be found playing ice hockey, building chatbots, or volunteering at the local dog shelter.
Elyssa – Online Marketing Manager
Elyssa is a web designer and digital marketer with over 20 years experience in the online world. She’s a skilled search engine optimization and social media expert, and is a certified member of the digital marketing network Create Your Laptop Life(TM). Elyssa has completed several courses related to ClickFunnels, Facebook advertising, web design and affiliate marketing. She has a strong eye and passion for design, loves learning and developing new tech skills, and enjoys helping clients connect with their customers.
When she's not busy working, Elyssa loves spending time with friends and family, sipping wine with her hubby, playing with her two dogs (Bissli and Brutus), or writing on her Health and Fitness Blog "Fit Girl Foodie."
Resources for Digital Marketing Franchise Opportunities
Sparktank’s team extends to a great network of professionals to call on for special projects such as writing, video or printing. We look for team members with superior skills, a “can do” attitude and a mutual interest in doing the best work possible for our clients.
Giving Back
Sparktank is proud to support sustainable businesses in the developing world through Kiva.
