FRANCHISE MARKETING BLOG

We do a lot of franchise lead generation campaigns for our clients and while our goal is to try to always find the best quality candidates to suit each brand, it’s also extremely important that a franchisor carefully screen candidates to make sure they are a good fit. It may be tempting to accept anyone […]Read More

Franchising vs Licensing: Which is better for your business? Deciding between a franchise agreement or a licensing agreement can be confusing. It is essential to carry out your due diligence before making any major business decision.  So let’s look at the pros and cons of each. Both franchising and licensing are legal partnerships: which one […]Read More

Marketing after the pandemic – is yours working? Learn 5 post-pandemic marketing strategies to survive & thrive in our new normal. Find out how to do better! The pandemic has shaken the world. Much of life has shifted online, and even with vaccine rollouts, much of it is likely to stay online. In many ways […]Read More

Why is franchise digital advertising better with video? Find out how to use franchise video to improve your digital and social media advertising with franchise sales. To reach the widest audience, your marketing strategy must include digital. And, to be competitive, your franchise digital advertising must include video ads. Read on to learn more about […]Read More