FRANCHISE MARKETING BLOG

What does the Internet say about your franchise business? Long before stepping foot into the franchise location, the consumer does their research. If your brand awareness is high, they may use the franchise name to search for your nearest location. However, if you are a new-to-them business, they will cross check your online listings with […]Read More

Much of the lead generation activity we do at Sparktank involves digital marketing on channels like Google, Facebook and LinkedIn but we love it when we get the chance to “kick it old school” and layer on traditional franchise advertising methods to our client’s campaigns. Channels like print marketing, radio and television typically require sizeable […]Read More

Buying a franchise is a serious commitment both personally and financially. So it’s no surprise that leads are rarely ready to buy from the moment they first start exploring a franchise opportunity. A lead nurturing campaign gives franchisors a system that allows them to stay in touch with a prospect as they move through the […]Read More

I think one of the most challenging parts about the pandemic we’re all living through is that nobody really saw it coming, so many people are scrambling to find solutions for this new reality. Franchise opportunities may seem distant but in the franchise world, we’re seeing some verticals like senior care, certain food-service sectors, business […]Read More