
January 28, 2019
Help Your Franchisees Attract More Business with Digital Marketing
Part of your role as a franchisor is to help your franchise locations succeed. This means giving them the tools they need to attract new customers, generate new business, and grow their sales. Similar to how you provide franchisees with training, support and operational procedures, you should also be providing them with local marketing campaigns […]Read More

December 21, 2018
Happy Holidays from Sparktank Franchise Marketing!
Sparktank Franchise Marketing Wishing all of our friends, clients and colleagues a wonderful holiday season and a happy & successful 2019!Read More

November 29, 2018
Where Do Franchisees Turn for Information on Buying a Franchise?
Attracting potential buyers to your franchise is a critical part of growing your business. In our recent articles, we introduced the types of people who are purchasing franchises, and explained what motivates them to choose a franchise over starting their own independent business. But once someone is interested in your franchise, you need to understand how […]Read More

September 21, 2018
Why People Buy Franchises – The Top 4 Motivators for Franchisees
In our last article, we introduced the five groups who are buying franchises and explained how to adjust your marketing to speak to these new audiences. Understanding who is buying franchises is important, but understanding why can be even more valuable. Identifying the motivations that drive your prospective franchisees is critical to building a successful […]Read More