FRANCHISE MARKETING BLOG

When selling franchises, video is one of the most powerful (yet often ignored) tools in your marketing toolbox. The misconception is that you can’t create effective, professional-looking videos on a small budget. This is untrue – and we’ll show you why. Firstly though, is it really worth spending any of your marketing budget on videos […]Read More

I love the process of connecting a fantastic franchise candidate with a great brand. But nothing is more frustrating than when a great prospect falls through the cracks because of problems with the franchise sales process. At the end of the day it’s not enough for us to produce leads. Marketing and Sales both need to […]Read More

Building a successful franchise requires not only strong, qualified leads but also a support network that helps bridge the gap between franchisors and franchisees. Setting clear expectations and providing ongoing support to new franchisees will ultimately provide greater returns to franchisors. It can be difficult for business owners to provide the kind of support that […]Read More