September 21, 2018
Why People Buy Franchises – The Top 4 Motivators for Franchisees
In our last article, we introduced the five groups who are buying franchises and explained how to adjust your marketing to speak to these new audiences. Understanding who is buying franchises is important, but understanding why can be even more valuable. Identifying the motivations that drive your prospective franchisees is critical to building a successful […]Read More
July 24, 2018
Interview: Helping your Franchisees Flourish
At Sparktank we focus on helping franchisors find quality franchisees to grow their brand. But finding your dream franchisee is just the beginning. It's critical to provide support to facilitate their success through technical systems, ongoing education and an established growth-oriented culture. We teamed up with an expert in this field, and one of our […]Read More
May 17, 2018
Who’s Buying Franchises and How Will Your Franchise Marketing Need to Adjust?
The franchise industry is thriving in North America. In the United States alone there are over 759,000 franchise outlets accounting for $757 billion a year in revenue. Canada is also expanding rapidly, with approximately 4,300 new franchise outlets opening each year. In this growing and evolving market, brands will need to align their franchise recruitment […]Read More
March 15, 2018
Landing Pages – How they can make or break your franchise recruitment campaign.
When you’re advertising your franchise opportunity online, it’s essential that your ads lead to a compelling web page that makes people want to take the next step in your sales process. This page is called a landing page and it’s part of the secret sauce that makes your digital advertising work! While the content of every […]Read More
