FRANCHISE MARKETING BLOG

Some of the most successful franchise brands we work with consistently host high-value webinars as part of their franchise sales strategy. Time and time again, we’ve seen how powerful these virtual events can be—especially when paired with strong lead generation campaigns. These franchisors aren’t just relying on traditional sales calls or static informational materials. They’re […]Read More

The search for quality franchisee prospects can be a challenge, and it’s one of the reasons we regularly use LinkedIn to find prospects that are harder to target on other channels: qualified, experienced professionals who can be a fantastic fit for a franchise opportunity. LinkedIn offers the ability to reach over 1 billion business professionals through detailed […]Read More

Over the last couple of months, we have been busy launching franchise sales campaigns for 4 brands under the Empower Brands umbrella. Powerful Conversion Optimized Landing Pages Having conversion-optimized landing pages with the right content and layout to encourage leads to inquire about a franchise opportunity is a must have for the success of a […]Read More

One of the most common challenges we hear from clients is dealing with some franchise sales leads that they have trouble reaching to book a call. Rather than spending valuable time chasing down leads, we’ve found a few strategies to help get your leads on a call and move them closer to a franchise sale: […]Read More