Franchise Marketing

What does the Internet say about your franchise business? Long before stepping foot into the franchise location, the consumer does their research. If your brand awareness is high, they may use the franchise name to search for your nearest location. However, if you are a new-to-them business, they will cross check your online listings with […]Read More

Much of the lead generation activity we do at Sparktank involves digital marketing on channels like Google, Facebook and LinkedIn but we love it when we get the chance to “kick it old school” and layer on traditional franchise advertising methods to our client’s campaigns. Channels like print marketing, radio and television typically require sizeable […]Read More

Catch the Rabbit! My mother used to have a recipe for rabbit stew.  The first line in the recipe was “Catch the Rabbit”.  Just a simple reminder that if you are unable to catch a rabbit there is no soup.  I use this as a reference point when I first meet with a client considering […]Read More

Finding the right franchisees Sparktank’s founder Juliette recently had the pleasure of joining Tom Scarda’s ‘The Franchise Academy’ podcast. Listen to their great discussion on one of the most challenging and critical aspects of building a successful franchise: finding the right franchisees. Take a listen below, read the full transcript, or click here to listen on […]Read More

Listen to our founder Juliette’s interview on the ‘Franchise Interviews’ podcast with host Marty McDermott. They discuss the ins and outs of franchise recruitment marketing and what franchisees look for when researching franchise opportunities. Take a listen below, or click here to listen on the Franchise Interviews podcast page:Read More

When it comes to franchise recruitment, marketing and sales both play an important part in the success of any campaign. As marketers, our goal is to promote a franchise opportunity and find as many quality leads as possible for our clients. We try to determine the best channel, messaging and offer to attract those ideal […]Read More

Part of your role as a franchisor is to help your franchise locations succeed. This means giving them the tools they need to attract new customers, generate new business, and grow their sales. Similar to how you provide franchisees with training, support and operational procedures, you should also be providing them with local marketing campaigns […]Read More

Attracting potential buyers to your franchise is a critical part of growing your business. In our recent articles, we introduced the types of people who are purchasing franchises, and explained what motivates them to choose a franchise over starting their own independent business. But once someone is interested in your franchise, you need to understand how […]Read More

In our last article, we introduced the five groups who are buying franchises and explained how to adjust your marketing to speak to these new audiences. Understanding who is buying franchises is important, but understanding why can be even more valuable. Identifying the motivations that drive your prospective franchisees is critical to building a successful […]Read More

The franchise industry is thriving in North America. In the United States alone there are over 759,000 franchise outlets accounting for $757 billion a year in revenue. Canada is also expanding rapidly, with approximately 4,300 new franchise outlets opening each year. In this growing and evolving market, brands will need to align their franchise recruitment […]Read More