Franchise Marketing

When selling franchises, video is one of the most powerful (yet often ignored) tools in your marketing toolbox. The misconception is that you can’t create effective, professional-looking videos on a small budget. This is untrue – and we’ll show you why. Firstly though, is it really worth spending any of your marketing budget on videos […]Read More

Your business is growing and your brand is on fire! Franchising can help your business expand further if it is done well and you implement the best franchise marketing strategies. But where will you find these franchise leads? A franchise growth strategy will include reaching out to the general public. The wider the net, the […]Read More

Do you have a franchise location that needs a new owner? Success in franchise lead generation for reselling your franchise relies on a combination of many factors, like well-defined customer targeting, compelling messaging, your marketing mix, and the digital platforms you choose. We have assisted our clients to create successful franchise marketing strategies for more […]Read More

Are you using social media for your franchise lead generation? A franchise is a big ticket item that requires the right candidate, at the right time with the right investment capability. Can Facebook advertising deliver? After running hundreds of franchise recruitment campaigns on Facebook for our clients, we know that it can – but only […]Read More

We do a lot of franchise lead generation campaigns for our clients and while our goal is to try to always find the best quality candidates to suit each brand, it’s also extremely important that a franchisor carefully screen candidates to make sure they are a good fit. It may be tempting to accept anyone […]Read More

Marketing after the pandemic – is yours working? Learn 5 post-pandemic marketing strategies to survive & thrive in our new normal. Find out how to do better! The pandemic has shaken the world. Much of life has shifted online, and even with vaccine rollouts, much of it is likely to stay online. In many ways […]Read More

Why is franchise digital advertising better with video? Find out how to use franchise video to improve your digital and social media advertising with franchise sales. To reach the widest audience, your marketing strategy must include digital. And, to be competitive, your franchise digital advertising must include video ads. Read on to learn more about […]Read More

Find out why and how you should use LinkedIn advertising for franchise sales. LinkedIn is a powerful channel for franchise marketing – if you know how to use it. In fact, it is among the best franchise sales strategies. In this article, we’ll discuss how LinkedIn can be used to generate leads and boost your […]Read More

What does the Internet say about your franchise business? Long before stepping foot into the franchise location, the consumer does their research. If your brand awareness is high, they may use the franchise name to search for your nearest location. However, if you are a new-to-them business, they will cross check your online listings with […]Read More

Much of the lead generation activity we do at Sparktank involves digital marketing on channels like Google, Facebook and LinkedIn but we love it when we get the chance to “kick it old school” and layer on traditional franchise advertising methods to our client’s campaigns. Channels like print marketing, radio and television typically require sizeable […]Read More