Franchise Marketing

Attracting potential buyers to your franchise is a critical part of growing your business. In our recent articles, we introduced the types of people who are purchasing franchises, and explained what motivates them to choose a franchise over starting their own independent business. But once someone is interested in your franchise, you need to understand how […]Read More

In our last article, we introduced the five groups who are buying franchises and explained how to adjust your marketing to speak to these new audiences. Understanding who is buying franchises is important, but understanding why can be even more valuable. Identifying the motivations that drive your prospective franchisees is critical to building a successful […]Read More

The franchise industry is thriving in North America. In the United States alone there are over 759,000 franchise outlets accounting for $757 billion a year in revenue. Canada is also expanding rapidly, with approximately 4,300 new franchise outlets opening each year. In this growing and evolving market, brands will need to align their franchise recruitment […]Read More

When you’re advertising your franchise opportunity online, it’s essential that your ads lead to a compelling web page that makes people want to take the next step in your sales process. This page is called a landing page and it’s part of the secret sauce that makes your digital advertising work! While the content of every […]Read More

Do you know what’s being said about your franchise online? As a franchisor, your brand and reputation are critical to your success and one of the first places a prospect or customer might start to form an opinion about your business is on the internet. With a number of websites like Yelp, Facebook and Google […]Read More

Building your network with the right franchisees is integral to growing your business and strengthening your brand. But how do you find these prospects and generate enough interest in your opportunity to encourage a sales inquiry? Developing a strong franchise recruitment website, along with printed materials, online marketing, and lead-nurturing tools will play a big […]Read More

Curious how video can enhance your franchise marketing efforts? Learn more about the power of video in franchise marketing here. Read More

Franchise websites have unique requirements; addressing the needs of their individual locations and building excitement about new franchise opportunities.Read More

When it comes to franchise success, building an attractive, recognizable brand is a foundational piece of the puzzle. While the brand is important for everyone, it’s absolutely critical for both consumers and franchisees – people researching your franchise opportunity. Read More

How do you make your business stand out? With snappy branding, stunning events, and community connections, you can distinguish your franchise locally. Read More