Ask the Experts

July 13, 2021
Interview: Choosing the Right Franchisees
We do a lot of franchise lead generation campaigns for our clients and while our goal is to try to always find the best quality candidates to suit each brand, it’s also extremely important that a franchisor carefully screen candidates to make sure they are a good fit. It may be tempting to accept anyone […]Read More

June 15, 2021
Franchising vs Licensing
Franchising vs Licensing: Which is better for your business? Deciding between a franchise agreement or a licensing agreement can be confusing. It is essential to carry out your due diligence before making any major business decision. So let’s look at the pros and cons of each. Both franchising and licensing are legal partnerships: which one […]Read More

March 28, 2021
Is Franchise Sales Different In Québec?
Franchise Sales in Québec requires In general, marketing copy and visuals should always be sensitive to target markets with different cultures, geography and languages around the world. This is equally important with franchise marketing in Québec and other parts of French speaking Canada where the French culture should be respected. So, before you go in guns […]Read More

October 2, 2020
Traditional Media for Franchise Advertising
Much of the lead generation activity we do at Sparktank involves digital marketing on channels like Google, Facebook and LinkedIn but we love it when we get the chance to “kick it old school” and layer on traditional franchise advertising methods to our client’s campaigns. Channels like print marketing, radio and television typically require sizeable […]Read More

September 27, 2019
Corporate Refugees – Why They Make Great Franchisees
Catch the Rabbit! My mother used to have a recipe for rabbit stew. The first line in the recipe was “Catch the Rabbit”. Just a simple reminder that if you are unable to catch a rabbit there is no soup. I use this as a reference point when I first meet with a client considering […]Read More

July 25, 2019
Sparktank is interviewed on Tom Scarda’s ‘The Franchise Academy’ Podcast to discuss Marketing Services to Help Franchises Grow
Finding the right franchisees Sparktank’s founder Juliette recently had the pleasure of joining Tom Scarda’s ‘The Franchise Academy’ podcast. Listen to their great discussion on one of the most challenging and critical aspects of building a successful franchise: finding the right franchisees. Take a listen below, read the full transcript, or click here to listen on […]Read More

May 28, 2019
‘Franchise Interviews’ Podcast Meets with Sparktank Franchise Marketing
Listen to our founder Juliette’s interview on the ‘Franchise Interviews’ podcast with host Marty McDermott. They discuss the ins and outs of franchise recruitment marketing and what franchisees look for when researching franchise opportunities. Take a listen below, or click here to listen on the Franchise Interviews podcast page:Read More

July 24, 2018
Interview: Helping your Franchisees Flourish
At Sparktank we focus on helping franchisors find quality franchisees to grow their brand. But finding your dream franchisee is just the beginning. It's critical to provide support to facilitate their success through technical systems, ongoing education and an established growth-oriented culture. We teamed up with an expert in this field, and one of our […]Read More

January 18, 2018
Interview: Franchise Inquiries are coming in – Now what?
One of our core services at Sparktank is franchise lead generation. Our mission is to deliver as many quality leads as possible, giving the franchise a great pool of people to select from. But ultimately the goal of any recruitment campaign is to actually close deals with the best of these applicants - and that's […]Read More

August 21, 2017
Local Marketing for Franchisees – Trade Show Preparation Checklist
For some sectors in the franchise world, trade shows can be an excellent way for franchisees to connect with new clients. Shows that focus on topics such as health, interior design, fitness, real estate or other can be a great fit for businesses that are looking for customers that share those interests. That being said, […]Read More