Ask the Experts

It’s no secret that consumers are relying on reviews in their decision making process today more than ever. But a franchise’s online reputation can play an important part in franchise sales as well.Research shows that serious franchisee candidates do a lot of online research when considering an opportunity. Naturally online reviews will affect their impression […]Read More

Whether you’ve been working on your franchise development for some time or are just starting out, finding the right franchisees and developing strong systems is critical to your success. We met with Marietta Snetsinger from Ascend Franchise to gain her insights on franchising and the importance of preparing for every next step, whether it’s developing […]Read More

Building a successful franchise requires not only strong, qualified leads but also a support network that helps bridge the gap between franchisors and franchisees. Setting clear expectations and providing ongoing support to new franchisees will ultimately provide greater returns to franchisors. It can be difficult for business owners to provide the kind of support that […]Read More

We do a lot of franchise lead generation campaigns for our clients and while our goal is to try to always find the best quality candidates to suit each brand, it’s also extremely important that a franchisor carefully screen candidates to make sure they are a good fit. It may be tempting to accept anyone […]Read More

Franchising vs Licensing: Which is better for your business? Deciding between a franchise agreement or a licensing agreement can be confusing. It is essential to carry out your due diligence before making any major business decision.  So let’s look at the pros and cons of each. Both franchising and licensing are legal partnerships: which one […]Read More

Franchise Sales in Québec requires  In general, marketing copy and visuals should always be sensitive to target markets with different cultures, geography and languages around the world. This is equally important with franchise marketing in Québec and other parts of French speaking Canada where the French culture should be respected. So, before you go in guns […]Read More

Much of the lead generation activity we do at Sparktank involves digital marketing on channels like Google, Facebook and LinkedIn but we love it when we get the chance to “kick it old school” and layer on traditional franchise advertising methods to our client’s campaigns. Channels like print marketing, radio and television typically require sizeable […]Read More

Catch the Rabbit! My mother used to have a recipe for rabbit stew.  The first line in the recipe was “Catch the Rabbit”.  Just a simple reminder that if you are unable to catch a rabbit there is no soup.  I use this as a reference point when I first meet with a client considering […]Read More

Finding the right franchisees Sparktank’s founder Juliette recently had the pleasure of joining Tom Scarda’s ‘The Franchise Academy’ podcast. Listen to their great discussion on one of the most challenging and critical aspects of building a successful franchise: finding the right franchisees. Take a listen below, read the full transcript, or click here to listen on […]Read More

Listen to our founder Juliette’s interview on the ‘Franchise Interviews’ podcast with host Marty McDermott. They discuss the ins and outs of franchise recruitment marketing and what franchisees look for when researching franchise opportunities. Take a listen below, or click here to listen on the Franchise Interviews podcast page:Read More