Ask the Experts

Franchise Sales in Québec requires  In general, marketing copy and visuals should always be sensitive to target markets with different cultures, geography and languages around the world. This is equally important with franchise marketing in Québec and other parts of French speaking Canada where the French culture should be respected. So, before you go in guns […]Read More

Much of the lead generation activity we do at Sparktank involves digital marketing on channels like Google, Facebook and LinkedIn but we love it when we get the chance to “kick it old school” and layer on traditional franchise advertising methods to our client’s campaigns. Channels like print marketing, radio and television typically require sizeable […]Read More

Catch the Rabbit! My mother used to have a recipe for rabbit stew.  The first line in the recipe was “Catch the Rabbit”.  Just a simple reminder that if you are unable to catch a rabbit there is no soup.  I use this as a reference point when I first meet with a client considering […]Read More

Finding the right franchisees Sparktank’s founder Juliette recently had the pleasure of joining Tom Scarda’s ‘The Franchise Academy’ podcast. Listen to their great discussion on one of the most challenging and critical aspects of building a successful franchise: finding the right franchisees. Take a listen below, read the full transcript, or click here to listen on […]Read More

Listen to our founder Juliette’s interview on the ‘Franchise Interviews’ podcast with host Marty McDermott. They discuss the ins and outs of franchise recruitment marketing and what franchisees look for when researching franchise opportunities. Take a listen below, or click here to listen on the Franchise Interviews podcast page:Read More

At Sparktank we focus on helping franchisors find quality franchisees to grow their brand. But finding your dream franchisee is just the beginning. It's critical to provide support to facilitate their success through technical systems, ongoing education and an established growth-oriented culture. We teamed up with an expert in this field, and one of our […]Read More

One of our core services at Sparktank is franchise lead generation. Our mission is to deliver as many quality leads as possible, giving the franchise a great pool of people to select from. But ultimately the goal of any recruitment campaign is to actually close deals with the best of these applicants - and that's […]Read More

For some sectors in the franchise world, trade shows can be an excellent way for franchisees to connect with new clients. Shows that focus on topics such as health, interior design, fitness, real estate or other can be a great fit for businesses that are looking for customers that share those interests. That being said, […]Read More

DENISE KELLY: Franchise Lead Generation Business Consultant Website:  www.deniseakelly.com Denise teaches entrepreneurs and companies how to authentically and creatively connect with their customer, activate the relationship and deliver results to drive participation and sales revenue while increasing the customer experience. She has over 15+ years working with award winning brands including A&W Canada, Nurse Next Door Home […]Read More

Building your network with the right franchisees is integral to growing your business and strengthening your brand. But how do you find these prospects and generate enough interest in your opportunity to encourage a sales inquiry? Developing a strong franchise recruitment website, along with printed materials, online marketing, and lead-nurturing tools will play a big […]Read More