The search for quality franchisee prospects can be a challenge, and it’s one of the reasons we regularly use LinkedIn to find prospects that are harder to target on other channels: qualified, experienced professionals who can be a fantastic fit for a franchise opportunity. LinkedIn offers the ability to reach over 1 billion business professionals through detailed filters by job title, company, industry, and more. 

But LinkedIn is known to be one of the most expensive channels, with leads typically costing over $200 each, making it difficult to get a large volume of leads without a very large marketing budget.

Solutions to Lower Costs and Reach Quality Professionals on LinkedIn

Our team at Sparktank definitely ran into these issues when we first started building franchise sales campaigns on LinkedIn. We were reaching our target customers, but leads were very expensive, so the costs were prohibitive for most of our clients. However, with a lot of trial and error, we successfully found techniques to greatly lower costs while targeting those highly qualified professionals that our clients want to reach.

Here’s an example of a client we managed to get 36 leads for at a cost of less than $100 per lead. That’s at least half of the average cost per lead on LinkedIn. But the best part is that these leads were professionals with backgrounds that were an excellent fit for this concept, making them much more likely to want to pursue the opportunity and achieve success with their businesses.

Custom Ads that Speak to your Ideal Franchisee

Once we understood the techniques that generated the best results on LinkedIn, we created ads with images and messaging that were highly targeted to the professionals who were a good fit for our clients.

With the barrage of advertising that people are exposed to, prospects tend to be much more responsive to ads that speak directly to them. Rather than having generic ad copy, we address the specific experience and pain points of the pros we are trying to connect with. This grabs their attention and results in much more engagement and inquiries.

 Franchise Sales Marketing Requires Innovation

Finding prospects who have the financial resources to invest in a franchise and the will to change their lives requires a strategic approach. With the right techniques, LinkedIn can be a powerful component of the franchise lead generation marketing mix – and can help grow a franchise with quality, professional owners.

Curious to see if LinkedIn could be a good option for your franchise’s lead generation campaign? Reach out to set-up a complimentary consultation.