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OUTSIDE THE BOX CAMPAIGN FOR AN EDUCATIONAL FRANCHISE

With over one thousand locations worldwide, Mathnasium has become one of the leading brands in the franchise educational space. But despite all that success, the company was looking for innovative ways to attract new owners in locations across the US and Canada. Knowing that math can be intimidating to some people, we worked with the team at Mathnasium to develop very clear personas of the ideal franchisee in terms of background and skills. We then advertised to these specific personas on new channels the brand had not explored previously. By using this franchise advertising strategy, we were able to increase brand awareness and attract "better fit" quality leads that  showed serious interest in pursuing the franchise opportunity.

 

Persona Development

We identified specific professionals that had proven to be a great fit for the franchise brand and put together criteria on what pain points they might be experiencing that would motivate them to purchase a franchise. We also explored what channels we could use to reach these individuals.  We used those findings to create landing pages and ads that specifically speak to these groups.

With people getting inundated with advertising, our research has shown that the more targeted the messaging is, the more a prospect relates to it and the more likely they are to pay attention to the ad and take action. 

 

Radio Ads

Digital Radio offers a lot of data on their listeners, allowing us to create highly targeted campaigns to people with specific backgrounds, income level and interests. The ads were heard by hundreds of thousands of listeners and resulted in a significant increase in traffic and applicants on the franchise website.

 

franchise advertising - radio

 

 

LinkedIn Advertising

Since targeting specific professionals was one of the main goals for this campaign, we turned to LinkedIn which has the most accurate data on people's professional backgrounds. However, getting leads on this channel requires different strategies and techniques than other social media platforms. Through much trial and error, we have identified the best way to get franchise prospects to take action on LinkedIn and to nurture those leads into serious applicants.

franchise advertising linkedin

Results

Average of 46 quality franchise leads
per month
300% Increase in franchise website traffic

Let’s discuss how we can help your franchise grow.

 

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