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A COMPLETE FRANCHISE RECRUITMENT CAMPAIGN
FOR A SENIORS FRANCHISE

Heart to Home Meals is a meal delivery franchise for seniors that has experienced steady growth since bringing the concept over from the UK in 2007 but they needed help reaching a wider audience to promote their franchise opportunities. Sparktank redesigned their marketing materials and created a franchise recruitment campaign targeting their ideal candidates. The campaigns resulted in 75% of their market getting sold out and the campaigns continue to generate more quality leads.

New Franchise Recruitment

Website & Info Kit

Heart to Home Meals’ franchise recruitment website had become outdated and needed a makeover. Our design and writing team developed a new website that presented the many benefits that Heart to Home Meals offered their franchises. Videos and franchisee testimonials feature prominently on each page, providing real life examples of franchisee success stories.
We also developed a 10 page information kit that functions nicely as a lead magnet on their website and is used by their sales team to provide prospects with additional information.

Lead Generation

With all the marketing materials and lead nurturing in place, it was time to start generating franchise leads. We combined our Franchise LinkedIn Outreach program and Facebook advertising to reach out to targeted prospects that matched Heart to Home Meals’ ideal candidates. The response was overwhelming with an average of 105 leads per month.

 

Click to view custom video we created for this ad campaign

Lead Nurturing

Franchise prospects aren’t always ready to pull the trigger when they first inquire about an opportunity so it's important to stay in touch and not let leads fall through the cracks. Our automated email follow-up campaign sends a series of 15 follow-up emails that share additional valuable content about the franchise opportunity. These help build trust with prospects and compliment the franchise team’s efforts.

Results

Average of 83 franchise leads
per month
75% of Territories Sold Out

 

Heart to Home Meals has been working with Sparktank for over a year now and we have seen great success in the social media advertising and outreach campaigns they manage to attract candidates to our franchise family. I am very happy with the large increase in leads we have seen while working with Sparktank and would recommend them to any franchises looking to grow.

Ahmad Tabari - Marketing Manager, Heart to Home Meals

Let’s discuss how we can help your franchise grow.

 

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