New Franchise Recruitment
Website & Info Kit
With all the marketing materials and lead nurturing in place, it was time to start generating franchise leads. We combined our Franchise LinkedIn Outreach program and Facebook advertising to reach out to targeted prospects that matched Heart to Home Meals’ ideal candidates. The response was overwhelming with an average of 105 leads per month.
Franchise prospects aren’t always ready to pull the trigger when they first inquire about an opportunity so it's important to stay in touch and not let leads fall through the cracks. Our automated email follow-up campaign sends a series of 15 follow-up emails that share additional valuable content about the franchise opportunity. These help build trust with prospects and compliment the franchise team’s efforts.