AVG. 115 FRANCHISE LEADS PER MONTH
e-Supply is an innovative franchise in the office and janitorial supply business. They were referred to Sparktank to help them attract sales-oriented franchise candidates across multiple cities. Sparktank used a combination of marketing strategies to attract their ideal franchisees and got a fantastic response. Our combined franchise lead generation campaigns generated an average of 155 leads per month at an average overall cost of $35 per lead - a very competitive cost for quality franchise lead generation.
Job Seekers Campaign
Professionals looking for work are at a transition stage that often makes them more open to the idea of opening a franchise. We have created a very affordable and effective program to market directly to job seekers that meet our clients’ ideal criteria. We also ensure that the prospect is well informed that the opportunity is NOT a job offer so that the sales team receives leads that are actually open to the idea of franchise ownership.
Targeting Professionals via LinkedIn
eSupply wanted to target sales professionals for their franchise opportunity so we turned to LinkedIN, the best channel for finding candidates with specific professional backgrounds. We used the Sparktank LinkedIn + Email Outreach program to reach out to over 100 targeted candidates via LinkedIn and via email. eSupply got a great response with an average of 42 leads per month coming in via this franchise lead generation program.
Facebook and Instagram are great channels to market a franchise opportunity based on people’s interests. For e-Supply we focused on interests in business and entrepreneurship as well as sales. The response continues to be strong with an average cost per lead of only $38.50. We also ensured the quality of the leads remained high by using an informative landing page that prospects need to review before submitting an application.