HELPING AN EMERGING FRANCHISE GROW
Barre Fitness - a dance and pilates inspired fitness franchise - had grown organically to 5 locations during their first 8 years in business. They came to Sparktank to take their success to the next level and promote their opportunity across Canada.
A New Franchise Recruitment Website
Having a compelling and professional website that is geared to prospective franchisees is a must have for any recruitment campaign. Working with our writing and design team, we crafted a fun and inviting website that really showcased Barre’s personality and the benefits of owning a studio. We highlighted the positive experiences of their current franchisees through video and with mini success stories. The website was a hit with both the Barre team and franchise applicants.
Finding Franchisees with Social Media Advertising
After consulting with Barre on their ideal franchisee prospects, we felt that Facebook and Instagram would be the best channels to advertise on. Having worked on numerous franchise recruitment campaigns on these channels, we knew how to best utilize Facebook's advanced targeting to appeal to very specific prospects in the geographic areas Barre was looking to expand into. We also designed a series of custom video and graphic ads to entice people to check out their new website and make an inquiry.
Our franchise email lead nurturing program will also keep this opportunity top of mind for prospects and generate more longer term sales.
Results
per month
in first 5 months
Book a Free Roadmapping Session
Book a Free Franchise Growth Roadmapping Session
Interested in getting a custom marketing campaign designed to help you find new franchisees and grow your franchise network?
We'll dig into your goals, current marketing and share our proven formula for franchise recruitment success.
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