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SPREADING
THE WORD ABOUT A
GROWING FITNESS FRANCHISE

Barre Fitness - a dance and pilates inspired fitness franchise - had grown organically to 5 locations during their first 8 years in business. They came to Sparktank to take their success to the next level and promote their opportunity across Canada.

A New Franchise Recruitment Website

Having a compelling and professional website that is geared to prospective franchisees is a must have for any recruitment campaign. Working with our writing and design team, we crafted a fun and inviting website that really showcased Barre’s personality and the benefits of owning a studio. We highlighted the positive experiences of their current franchisees through video and with mini success stories. The website was a hit with both the Barre team and franchise applicants.

Finding Franchisees with Social Media Advertising

After consulting with Barre on their ideal franchisee prospects, we felt that Facebook and Instagram would be the best channels to advertise on. Having worked on numerous franchise recruitment campaigns on these channels, we knew how to best utilize Facebook's advanced targeting to appeal to very specific prospects in the geographic areas Barre was looking to expand into. We also designed a series of custom video and graphic ads to entice people to check out their new website and make an inquiry.

Results

Average of 1,225 people clicking
on ads per month
Average of 25 franchise applications
per month
This is a nice testimonial from Ella or Michael about how great we are to work with!"

Name - Title

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