With over 200 locations, 1-800- Radiator & AC is one of the largest independent auto parts distributors in the United States. They came to us to help them continue that growth with the addition of more franchised locations as well as the resale of a few of their existing ones.
Targeting Specific Prospects on LinkedIn
Because 1-800-Radiator & AC is such a niche market that might not be widely understood by a more general population, we decided to use our LinkedIn Outreach Program to target people in specific related industries. We also opted to approach more senior level management and execs to ensure that they could meet the financial requirements needed to open a franchise.
Once we compiled our list of ideal targets, we sent a series of customized messages to over 80 people per day that presented the opportunity and invited prospects to get on a call with the company’s sales team.
UPDATE: Our new Franchise Sales LinkedIn/Email Outreach program harnesses the power of LinkedIn AND Email outreach which widens our reach and provides even more highly targeted leads.
We've been working with Sparktank on their LinkedIn Outreach Program for 5 weeks and so far the results look very promising! We have managed to set-up two second meetings with ideal prospects for our franchisor. We are also in discussions with several other quality leads that we have connected with through this campaign. We're looking forward to continuing our work together as we look for franchisees across the country!
Bob Dorian - Get Franchising Inc.
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