Attract Your Ideal Franchisees
Finding franchisees that have the right skills, personality and investment required to grow your brand in new markets can be a challenge. As specialists in this area, we understand how and where to find prospects that are a good fit and we also understand what motivates a candidate to want to take a leap of faith and start a new business.
Each franchise opportunity is unique. We develop very specific personas of who to target and how to highlight the unique benefits of your opportunity. We then build a franchise development marketing plan that covers advertising campaigns, lead generation and lead follow-up sequences to build trust with candidates and produce franchise sales.
1. Make Your Opportunity Shine
When a prospect is considering your opportunity, their first step will be to review your franchise development marketing collateral so it's essential that you present a professional image that really draws your prospects in. Our talented team of writers, designers and videographers will develop online, print and video marketing materials that will make your franchise opportunity stand out from the competition.
- Franchise Opportunity Websites
- Custom Videos
- Information Kits
- Webinar Presentations
2. Generate Leads
Once your franchise development marketing collateral is in place, it's time to start generating leads. We use a variety of channels to reach your ideal targets. We'll develop a custom franchise development marketing plan to suit your budget and goals.
Our proprietary LinkedIn + Email Outreach program allows us to target prospects with specific professional backgrounds. If your franchise opportunity is a great fit for people within a specific industry, seniority level or job title, this program is the most effective way to reach that audience.
Using a database of over 350 million profiles, we research very targeted candidates and send out a series of customized email and LinkedIn messages about your opportunity to 100 prospects per day.
All your interested leads are organized in an easy to use CRM where you’ll be able to pick up the conversation and set-up franchise sales calls.
Done right, channels like Facebook, Google and LinkedIn can be great platforms to attract franchisee prospects. We tap into our extensive experience with franchise recruitment marketing to develop ads, landing pages and very specific advertising strategies that provide as many qualified prospects as possible.
We’ll advise you on which combination of channels would work best for your brand based on your budget and target market. Our team of digital advertising experts will carefully manage your account to continuously improve results and generate quality leads.
For clients with larger budgets and more ambitious sales targets, we offer a variety of media buying options such as digital TV, radio as well as advertorial style articles that can appear in print and digital platofrms. This allows us to reach a wider audience and increase the amount and quality of franchise leads. Our seasoned media buyer will customize each media buying campaign according the franhise's target market and goals.
3. Nurture Your Leads
The ultimate goal in a franchise development marketing campaign is to drive sales but most prospects need multiple touch points before they are ready to commit. Our automated lead nurturing program builds trust with prospects and ensures that no leads fall through the cracks.
Learn more about our Franchise Lead Nurturing Program
MORE ON THIS TOPIC - Read our Blog Article: "Innovative Franchise Lead Generation Strategies"
Ella Jotie, Co-Founder - Barre Fitness
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