SparktankSparktank

Attract Your Ideal Franchisees

Finding franchisees that have the right skills, personality and investment required to grow your brand in new markets can be a challenge. As specialists in this area, we understand how and where to find prospects that are a good fit and we also understand what motivates a candidate to want to take a leap of faith and start a new business.

Each franchise opportunity is unique. We develop very specific personas of who to target and how to highlight the unique benefits of your opportunity. We then build a campaign that covers the marketing, lead generation and lead follow-up needed to build trust with candidates and produce franchise sales.

The Sparktank Franchise Growth Program

1. Make Your Opportunity Shine

When a prospect is considering your opportunity, their first step will be to review your marketing collateral so it's essential that you present a professional image that really draws your prospects in. Our talented team of writers, designers and videographers will develop online, print and video marketing materials that will make your franchise opportunity stand out from the competition.

2. Generate Leads

Once your franchise development marketing collateral is in place, it's time to start generating leads. We use a variety of channels to reach your ideal targets. We'll develop a custom plan to suit your budget and goals.

LinkedIn + Email OutreachDigital AdvertisingMedia Advertising

Our proprietary LinkedIn + Email Outreach program allows us to target prospects with specific professional backgrounds. If your franchise opportunity is a great fit for people within a specific industry, seniority level or job title, this program is the most effective way to reach that audience.
Using our database of over 350 million profiles, we research very targeted candidates and send out a series of customized email and LinkedIn messages about your opportunity to over 100 prospects per day.
All your interested leads are organized in an easy to use CRM where you’ll be able to pick up the conversation and set-up franchise sales calls.

More info

Done right, channels like Facebook, Google and LinkedIn can be great platforms to attract franchisee prospects. We tap into our extensive experience with franchise recruitment marketing to develop ads, landing pages and very specific advertising strategies that provide as many qualified prospects as possible.
We’ll advise you on which combination of channels would work best for your brand based on your budget and target market. Our team of digital advertising experts will carefully manage your account to continuously improve results and generate quality leads.

See a case study

News stories about your franchise opportunity can generate a lot of interest and inquiries. Our writer will write articles about your brand that will be promoted via trusted news publications in print and online. The articles are a unique way of creating a “buzz” about your franchise and produce a large number of leads for our clients in the communities they are targeting.

See a case study

3. Nurture Your Leads

The ultimate goal in a franchise development campaign is to drive sales but most prospects need multiple touch points before they are ready to commit. Our automated lead nurturing program builds trust with prospects and ensures that no leads fall through the cracks.
Learn more about our Franchise Lead Nurturing Program

They're extremely knowledgeable, they're responsive and they took the time to understand our brand, our target market and our goals [...] I'm proud that our work with Sparktank has helped us to surpass our launch goals.

Ella Jotie, Co-Founder - Barre Fitness
READ THE CASE STUDY

Let’s discuss how we can help your franchise grow.

 

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