franchise marketing blog, marketing blog, franchise blog, Canada, US

Blogging and content marketing are an excellent way to generate leads and opportunities for your business! We’ve outlined the top 8 reasons your business should have a blog.

1. Give Your Company a Voice

Your tribe is already familiar with your business offerings.  Creating a blog allows you to educate untapped markets.  Sharing what you do and how you operate opens the door for you to communicate your value with the world.

2. Establish Authority

By answering the common questions your clients have, you establish yourself as a leader in your field.  Prospects come to know, like and trust you – before you’ve even met personally.

3. Drive Traffic to Your Website

You have a site that’s performing well, but how often do you add new content?  Blogging creates more web pages for search engines to pick up, thus driving additional new traffic to your site that you may never have reached otherwise.

4. Convert Traffic Into Leads

Once you have additional traffic coming to your blog, you have the opportunity to turn those prospects into leads.  Be sure to include a call to action at the end of your post.  Including a free tool or resource with valuable information will help to increase conversions.

5. Grow Your Email Database

As prospects opt-in to receive the free valuable additional information you provide in your posts, you are also collecting data, which can be used for additional nurturing.  You can then follow up to help drive leads through your funnel.

6. Make More Sales

Blogging creates informed and educated leads.  When you connect with a lead one-on-one, they will have a good sense of what you do, allowing you to dive into the benefits and solutions your product or service offers them specifically to make a quick sale!

7. Social Media

Be sure to share all of your blog posts on your social media channels!  Content doesn’t simply exist on the web anymore…  Social media is an opportunity to gain even more prospects and leads.

8. The ‘Long Tail’

Your blog will continue to perform for years to come.  That post you wrote yesterday can bring you new clients years from now.  Never doubt the value of your voice and the expertise you have to share.  People will always be searching for answers, so embrace your abilities and share your wisdom with the world!

If you’re interested in getting a blog designed but are not sure where to begin, feel free to contact us to discuss your needs.