Franchise Marketing

We do a lot of franchise lead generation campaigns for our clients and while our goal is to try to always find the best quality candidates to suit each brand, it’s also extremely important that a franchisor carefully screen candidates to make sure they are a good fit. It may be tempting to accept anyone […]Read More

Marketing after the pandemic – is yours working? Learn 5 post-pandemic marketing strategies to survive & thrive in our new normal. Find out how to do better! The pandemic has shaken the world. Much of life has shifted online, and even with vaccine rollouts, much of it is likely to stay online. In many ways […]Read More

Why is franchise digital advertising better with video? Find out how to use franchise video to improve your digital and social media advertising with franchise sales. To reach the widest audience, your marketing strategy must include digital. And, to be competitive, your franchise digital advertising must include video ads. Read on to learn more about […]Read More

Find out why and how you should use LinkedIn advertising for franchise sales. LinkedIn is a powerful channel for franchise marketing – if you know how to use it. In fact, it is among the best franchise sales strategies. In this article, we’ll discuss how LinkedIn can be used to generate leads and boost your […]Read More

What does the Internet say about your franchise business? Long before stepping foot into the franchise location, the consumer does their research. If your brand awareness is high, they may use the franchise name to search for your nearest location. However, if you are a new-to-them business, they will cross check your online listings with […]Read More

Much of the lead generation activity we do at Sparktank involves digital marketing on channels like Google, Facebook and LinkedIn but we love it when we get the chance to “kick it old school” and layer on traditional franchise advertising methods to our client’s campaigns. Channels like print marketing, radio and television typically require sizeable […]Read More

Catch the Rabbit! My mother used to have a recipe for rabbit stew.  The first line in the recipe was “Catch the Rabbit”.  Just a simple reminder that if you are unable to catch a rabbit there is no soup.  I use this as a reference point when I first meet with a client considering […]Read More

Finding the right franchisees Sparktank’s founder Juliette recently had the pleasure of joining Tom Scarda’s ‘The Franchise Academy’ podcast. Listen to their great discussion on one of the most challenging and critical aspects of building a successful franchise: finding the right franchisees. Take a listen below, read the full transcript, or click here to listen on […]Read More

Listen to our founder Juliette’s interview on the ‘Franchise Interviews’ podcast with host Marty McDermott. They discuss the ins and outs of franchise recruitment marketing and what franchisees look for when researching franchise opportunities. Take a listen below, or click here to listen on the Franchise Interviews podcast page:Read More

When it comes to franchise recruitment, marketing and sales both play an important part in the success of any campaign. As marketers, our goal is to promote a franchise opportunity and find as many quality leads as possible for our clients. We try to determine the best channel, messaging and offer to attract those ideal […]Read More