Franchise Marketing

May 28, 2019
‘Franchise Interviews’ Podcast Meets with Sparktank Franchise Marketing
Listen to our founder Juliette’s interview on the ‘Franchise Interviews’ podcast with host Marty McDermott. They discuss the ins and outs of franchise recruitment marketing and what franchisees look for when researching franchise opportunities. Take a listen below, or click here to listen on the Franchise Interviews podcast page:Read More

March 12, 2019
The Sales Tool every Franchisor should have in their Arsenal
When it comes to franchise recruitment, marketing and sales both play an important part in the success of any campaign. As marketers, our goal is to promote a franchise opportunity and find as many quality leads as possible for our clients. We try to determine the best channel, messaging and offer to attract those ideal […]Read More

January 28, 2019
Help Your Franchisees Attract More Business with Digital Marketing
Part of your role as a franchisor is to help your franchise locations succeed. This means giving them the tools they need to attract new customers, generate new business, and grow their sales. Similar to how you provide franchisees with training, support and operational procedures, you should also be providing them with local marketing campaigns […]Read More

November 29, 2018
Where Do Franchisees Turn for Information on Buying a Franchise?
Attracting potential buyers to your franchise is a critical part of growing your business. In our recent articles, we introduced the types of people who are purchasing franchises, and explained what motivates them to choose a franchise over starting their own independent business. But once someone is interested in your franchise, you need to understand how […]Read More

September 21, 2018
Why People Buy Franchises – The Top 4 Motivators for Franchisees
In our last article, we introduced the five groups who are buying franchises and explained how to adjust your marketing to speak to these new audiences. Understanding who is buying franchises is important, but understanding why can be even more valuable. Identifying the motivations that drive your prospective franchisees is critical to building a successful […]Read More

May 17, 2018
Who’s Buying Franchises and How Will Your Franchise Marketing Need to Adjust?
The franchise industry is thriving in North America. In the United States alone there are over 759,000 franchise outlets accounting for $757 billion a year in revenue. Canada is also expanding rapidly, with approximately 4,300 new franchise outlets opening each year. In this growing and evolving market, brands will need to align their franchise recruitment […]Read More

March 15, 2018
Landing Pages – How they can make or break your franchise recruitment campaign.
When you’re advertising your franchise opportunity online, it’s essential that your ads lead to a compelling web page that makes people want to take the next step in your sales process. This page is called a landing page and it’s part of the secret sauce that makes your digital advertising work! While the content of every […]Read More

October 24, 2017
Your Franchise’s Online Reviews – Why you should care and what to do about it
Do you know what’s being said about your franchise online? As a franchisor, your brand and reputation are critical to your success and one of the first places a prospect or customer might start to form an opinion about your business is on the internet. With a number of websites like Yelp, Facebook and Google […]Read More

April 26, 2017
How to Develop an Effective Franchise Recruitment Marketing Campaign
Building your network with the right franchisees is integral to growing your business and strengthening your brand. But how do you find these prospects and generate enough interest in your opportunity to encourage a sales inquiry? Developing a strong franchise recruitment website, along with printed materials, online marketing, and lead-nurturing tools will play a big […]Read More

October 11, 2016
Build Excitement for Your Franchise Opportunity with Video
Curious how video can enhance your franchise marketing efforts? Learn more about the power of video in franchise marketing here. Read More