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MARKETING THAT LEADS
TO FRANCHISE SALES
FOR A SUCCESSFUL BRAND

M&M Food Market

M&M Food Market is an established national brand with over 1500 locations. They came to Sparktank for help with franchise marketing solutions for reselling existing stores and opening new locations. We developed a full marketing campaign that included a franchise recruitment website, info kit and lead nurturing sequence as well as an aggressive lead generation campaign. Our goal was to find QUALITY candidates and we accomplished this with a media buying campaign and with our popular LinkedIn Outreach Program.

New Franchise Opportunity Website, Info Kit and Lead Nurturing Program

We redesigned the M&M Franchise Opportunity Website and a new information kit that encourages prospects to provide their contact info (click to view the website). The website showcases enthusiastic franchisee testimonial videos and custom content about the M&M brand. We also developed a one-year email follow-up drip campaign that sends additional success stories and benefits to all prospects that inquire. This provides an easy “hands off” way to keep prospects interested and encourage sales.

Learn more about the website and marketing materials we developed for this client!

M&M Info Kit + Website

New Franchise Opportunity Website, Info Kit and Lead Nurturing Program

M&M Info Kit + Website

We redesigned the M&M Franchise Opportunity Website and a new information kit that encourages prospects to provide their contact info. The website showcases enthusiastic franchisee testimonial videos and custom content about the M&M brand. We also developed a one-year email follow-up drip campaign that sends additional success stories and benefits to all prospects that inquire. This provides an easy “hands off” way to keep prospects interested and encourage sales.

A media buying campaign that flooded
their sales team with inquiries

M&M Food Market media buying campaigns

Sparktank worked with M&M Food market to do a media buying campaign that allowed us to publish an advertorial “news style” story about the brand and franchise opportunities. This article was published in carefully selected print newspapers and also promoted digitally on various channels across the country. The result? An influx of inquiries, many of which from serious qualified candidates looking for a new business opportunity.

Connecting with targeted candidates via LinkedIn

Sparktank’s Franchise LinkedIn Outreach Program sends out a series of very personalized messages to 80 professionals per day who match your ideal background and qualifications.

This lead generation program is among our most successful and affordable franchise advertising programs for finding quality franchise sales leads. M&M was able to get a lead to the disclosure phase within one month of starting the campaign and continues to connect with strong leads and close sales.

The client was so pleased with the franchise marketing solutions for another campaign targeting Quebec.

Sparktank’s Franchise LinkedIn Outreach Program sends out a series of very personalized messages to 80 professionals per day who match your ideal background and qualifications.

This lead generation program is one of our most successful and affordable tools for finding quality franchise sales leads. M&M was able to get a lead to the disclosure phase within one month of starting the campaign and continues to connect with strong leads and close sales.

The client was so pleased with the campaign that we started another campaign targeting Quebec.

Sparktank has done a fantastic job of generating leads for our franchise sales. Their local marketing program also helps bring in a consistent stream of new customers for one of our locations. I love that I can always get on the phone with one of the knowledgeable experts on their team to discuss our campaigns!

Kyla Dufresene - Founder, Foxy Box Wax Bar

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