Building an Engaging
Bilingual Website to
A&W’s franchise recruitment website had become outdated and no longer reflected the brand’s look or messaging. They wanted a new design and strategy that stayed true to their nostalgic look but also focused on getting better conversions in terms of application inquiries.
To achieve all these goals, we created a clean and modern bilingual website and a series of landing pages that presented A&W’s various franchise opportunities and programs. We also used video, success stories, and compelling copy to both educate and get candidates excited about the opportunity.
THE NEW WEBSITE AND LANDING PAGES WERE A BIG SUCCESS. A&W EXPERIENCED A 100% INCREASE IN FRANCHISE INQUIRIES COMPARED TO THE OLD WEBSITE.
A Targeted Franchise Online Marketing Plan
Having a great website is only half the battle when it comes to attracting quality candidates. You also need to find those prospects and draw them to your opportunity. That’s where online marketing can play a big role. Sparktank is working with A&W on their search engine and social media advertising to build interest in their opportunity and increase their website visitors. Traffic to their website is continuing to build with new prospects inquiring about franchise opportunities and new franchisees joining the A&W family.