If you’re looking for a way to build excitement around your franchise marketing opportunity, look no further than video.
Video has the unique ability to tell a story in a compelling, meaningful way that really connects with website visitors. In fact, studies show that video on a landing page can increase conversions by 80% or more. How does this help your franchise recruitment marketing campaigns? If someone is considering purchasing a franchise, a video can be the perfect platform to educate and inform them and to help push their purchasing decision over the edge.
For Meaningful Videos, Share Success Stories from your Franchisees
Let’s face it – purchasing a franchise is not a decision that people take lightly – nor should they – we’re talking about making a major life change and potentially a large financial investment. Prospects need to feel confident that it’s a wise personal and business decision. Luckily, there’s virtually nothing that videos are better at than inspiring consumer confidence.
Because videos offer a platform for interviews with real people and high-quality visuals, they’re also the perfect medium to feature testimonials from real franchises that are already a part of your team. For best results, include candid interviews with current franchisees and ensure that your video you tells a story about the franchisees journey and how the experience has benefited them. When a video is done correctly, it offers an aspiring picture of what franchise ownership can look like for prospects. Mixing those interviews with a personal message from management about their vision and enthusiasm for the brand can also be quite powerful.
Re-use your Franchise Recruitment Video footage for Digital Advertising
When we develop a website video for our clients, we strongly encourage them to make use of the footage to create a few 15 second video clips that they can use in their digital advertising campaigns. For example, Facebook is a great platform for using video advertising. A paid ad will appear right in your Facebook feed alongside news and posts from your Facebook friends, making them hard to ignore. Add in the power of video in those ads and your ability to get people’s attention multiplies. This translates to more clicks on your ads, more visitors to your franchise opportunity website and more applications in your sales team’s inbox.
Interested in getting a high quality franchise recruitment video produced for your company? We’ve teamed up with some of the best in the industry so that we could offer this service to all our franchise clients. Here’s an example of our work:
To learn more about effective franchise marketing through video, contact Sparktank today.