FRANCHISE MARKETING BLOG

I’m always trying to think of innovative and effective ways to better serve our clients. Usually this involves researching new marketing channels or ways to reach and nurture quality leads at a lower cost. With a lot of trial and error, we’ve managed to generate thousands of leads for the brands we’ve worked with. But […]Read More

In the competitive high ticket arena of franchise sales, persona marketing is the key to increasing buyer engagement. But what exactly is a persona, and why is it such a game-changer in franchise marketing? When customers see your ad, the first question on their minds is “how does this relate to me”? After all, they’ve […]Read More

It’s no secret that consumers are relying on reviews in their decision making process today more than ever. But a franchise’s online reputation can play an important part in franchise sales as well.Research shows that serious franchisee candidates do a lot of online research when considering an opportunity. Naturally online reviews will affect their impression […]Read More

People going through a transition period, particularly in their career, are often more receptive to franchise ownership opportunities. We wanted to find a way to reach people looking for work AND who had specific professional backgrounds that were a good fit for our clients’ franchise opportunities. This led us to develop the Sparktank Job Seekers […]Read More