FRANCHISE MARKETING BLOG

Some of you have already met Sinem, but for the rest let’s get to know her… We are very happy to welcome Sinem, our new Account Manager. She earned her bachelor’s degree in Public Relations and Advertising and has more than 4 years of experience at various marketing agencies in a similar role. Currently, she […]Read More

We do a lot of franchise lead generation campaigns for our clients and while our goal is to try to always find the best quality candidates to suit each brand, it’s also extremely important that a franchisor carefully screen candidates to make sure they are a good fit. It may be tempting to accept anyone […]Read More

Franchising vs Licensing: Which is better for your business? Deciding between a franchise agreement or a licensing agreement can be confusing. It is essential to carry out your due diligence before making any major business decision.  So let’s look at the pros and cons of each. Both franchising and licensing are legal partnerships: which one […]Read More

Marketing after the pandemic – is yours working? Learn 5 post-pandemic marketing strategies to survive & thrive in our new normal. Find out how to do better! The pandemic has shaken the world. Much of life has shifted online, and even with vaccine rollouts, much of it is likely to stay online. In many ways […]Read More