November 29, 2018
Where Do Franchisees Turn for Information on Buying a Franchise?
Attracting potential buyers to your franchise is a critical part of growing your business. In our recent articles, we introduced the types of people who are purchasing franchises, and explained what motivates them to choose a franchise over starting their own independent business. But once someone is interested in your franchise, you need to understand how […]Read More
September 21, 2018
Why People Buy Franchises – The Top 4 Motivators for Franchisees
In our last article, we introduced the five groups who are buying franchises and explained how to adjust your marketing to speak to these new audiences. Understanding who is buying franchises is important, but understanding why can be even more valuable. Identifying the motivations that drive your prospective franchisees is critical to building a successful […]Read More
July 24, 2018
Interview: Helping your Franchisees Flourish
At Sparktank we focus on helping franchisors find quality franchisees to grow their brand. But finding your dream franchisee is just the beginning. It's critical to provide support to facilitate their success through technical systems, ongoing education and an established growth-oriented culture. We teamed up with an expert in this field, and one of our […]Read More
May 17, 2018
Who’s Buying Franchises and How Will Your Franchise Marketing Need to Adjust?
The franchise industry is thriving in North America. In the United States alone there are over 759,000 franchise outlets accounting for $757 billion a year in revenue. Canada is also expanding rapidly, with approximately 4,300 new franchise outlets opening each year. In this growing and evolving market, brands will need to align their franchise recruitment […]Read More
