One of the most common challenges we hear from clients is dealing with some franchise sales leads that they have trouble reaching to book a call. Rather than spending valuable time chasing down leads, we’ve found a few strategies to help get your leads on a call and move them closer to a franchise sale:
- Add a Booking Calendar Directly on Your Landing Page
The most direct way to get prospects on a call is to remove any barriers to scheduling. By embedding your booking calendar directly on the landing page, you eliminate the back-and-forth of trying to coordinate a time. This makes it as simple as possible for prospects to schedule a call with you while their interest is high.
- Build Trust Before Asking for a Call
Not all prospects are ready to schedule a call immediately. That’s why it’s important to nurture the relationship first. After a prospect fills out your inquiry form:
- Send follow-up emails and videos that highlight your franchise opportunity, success stories, and the benefits of joining your brand.
- These touchpoints help build trust, keep your franchise top of mind, and make prospects genuinely eager to speak with you.
- Use Text and Email Follow-Ups with Easy Booking Links
Make scheduling effortless by including a direct link to your booking calendar in all your follow-up communications. Whether it’s through text messages or email, the easier you make it for prospects to book a time, the more likely they will.
- Set Clear Expectations for Booked Calls
Once a call is booked, it’s important to set expectations upfront:
- Let prospects know they should add the appointment to their calendar.
- Communicate that no-shows won’t be rescheduled to emphasize the importance of their commitment.
This small step can significantly reduce missed calls and help you prioritize serious prospects.
- Send Meeting Reminders
To improve show-up rates, send at least two meeting reminders before the scheduled call—one by text and one by email. For example:
- A reminder the day before the call.
- A reminder an hour or two before the call.
These reminders help keep the appointment top of mind and reduce no-shows.
- Use Appointment Setters to Follow Up Quickly
Speed to lead is critical when it comes to franchise sales. Prospects are most interested right after they fill out the inquiry form, so it’s important to act quickly:
- Use appointment setters to call your leads as soon as possible—ideally within 30 minutes.
- Early follow-ups capitalize on the prospect’s initial excitement and increase the likelihood of securing a call.
This fast response time can make all the difference in moving a lead forward.
We specialize in generating franchise sales leads and helping our clients optimize their sales process. From lead generation to setting appointments, we’re here to support you every step of the way. Want to learn more? Reach out today to find out how we can help grow your franchise!
