Juliette Schmerler

As specialists in franchise development marketing, we are always evaluating new, innovative ways to capture the attention of quality franchisee prospects. Each client is unique, and we don’t believe in a cookie cutter approach. The ideal candidate, investment and benefits are all important factors in deciding where to find the most ideal prospects and how […]Read More

Sparktank had a fantastic time earlier this month at the Canadian Franchise Association’s National Convention! We joined hundreds of other professionals in the franchise industry to share and explore the latest trends in the franchise market. It was a pleasure to connect with clients and colleagues at the Sparktank booth and a wonderful opportunity to […]Read More

Whether you’ve been working on your franchise development for some time or are just starting out, finding the right franchisees and developing strong systems is critical to your success. We met with Marietta Snetsinger from Ascend Franchise to gain her insights on franchising and the importance of preparing for every next step, whether it’s developing […]Read More

When selling franchises, video is one of the most powerful (yet often ignored) tools in your marketing toolbox. The misconception is that you can’t create effective, professional-looking videos on a small budget. This is untrue – and we’ll show you why. Firstly though, is it really worth spending any of your marketing budget on videos […]Read More

I love the process of connecting a fantastic franchise candidate with a great brand. But nothing is more frustrating than when a promising prospect falls through the cracks because of problems with the franchise sales process. At the end of the day it’s not enough to produce leads. Marketing and Sales need to work together […]Read More

Building a successful franchise requires not only strong, qualified leads but also a support network that helps bridge the gap between franchisors and franchisees. Setting clear expectations and providing ongoing support to new franchisees will ultimately provide greater returns to franchisors. It can be difficult for business owners to provide the kind of support that […]Read More

  Sparktank’s Founder Juliette is interviewed by Charlene Shirk from Daily Ad Brief to discuss Franchise Marketing. Watch the interview above, read the full transcript below, or click here to listen on the Daily Ad Brief website. Transcript: Charlene Shirk: Hi, I’m Charlene Shirk, and welcome to Digital Champions, where we speak to some of […]Read More

  We are happy to announce that Sparktank Franchise Marketing was selected as one of Brand Marketing magazine’s top marketing firms in BC! Very thankful to be considered among this great list of leaders in our industry. We are passionate about continuing to fulfill the dream of entrepreneurship with our franchise marketing growth programs! Check […]Read More

WP Creations, a franchise company with over 30 locations across Canada, needed to redesign their franchise website to give it a more modern and professional look and to focus the messaging on  the unique benefits of this franchise opportunity to encourage inquiries. 1. Copy to Suit the Brand One of the most important aspects of […]Read More