Juliette Schmerler

Some of the most successful franchise brands we work with consistently host high-value webinars as part of their franchise sales strategy. Time and time again, we’ve seen how powerful these virtual events can be—especially when paired with strong lead generation campaigns. These franchisors aren’t just relying on traditional sales calls or static informational materials. They’re […]Read More

The search for quality franchisee prospects can be a challenge, and it’s one of the reasons we regularly use LinkedIn to find prospects that are harder to target on other channels: qualified, experienced professionals who can be a fantastic fit for a franchise opportunity. LinkedIn offers the ability to reach over 1 billion business professionals through detailed […]Read More

Over the last couple of months, we have been busy launching franchise sales campaigns for 4 brands under the Empower Brands umbrella. Powerful Conversion Optimized Landing Pages Having conversion-optimized landing pages with the right content and layout to encourage leads to inquire about a franchise opportunity is a must have for the success of a […]Read More

One of the most common challenges we hear from clients is dealing with some franchise sales leads that they have trouble reaching to book a call. Rather than spending valuable time chasing down leads, we’ve found a few strategies to help get your leads on a call and move them closer to a franchise sale: […]Read More

Creating a compelling franchise sales video doesn’t have to be expensive or overly complicated. By combining strategic storytelling, engaging visuals, and a clear call to action, these videos resonate with prospects, showcase the unique value of your brand, and drive franchise sales. Check out  this franchise sales video we developed for Eat The Frog Fitness […]Read More

One of the most common questions in franchise development is: “How much do I need to spend on my franchise lead generation?” While the answer depends on many variables, understanding the average cost and the factors that influence it can help you plan your budget effectively. Here’s what you need to know: The Average Cost […]Read More

Your Franchisee Prospects are Doing their Research I recently connected with a fellow award-winning franchise marketing pro who shares some fantastic content on franchise sales lead generation. Joel Kleber is the Chief Marketing Officer for a hugely successful multi-brand franchise based in Australia called Jim’s Group. One of the biggest takeaways that I’ve gotten from […]Read More

Franchise Sales – Celebrating Client Wins Dear Friends and Clients,I’m celebrating some client wins this week so if you’re trying to grow your franchise and bring on new franchisees, hopefully this will inspire you! SENIORS FRANCHISE CAMPAIGN A campaign we are running for a US Based Seniors franchise got 244 franchisee prospects to fill out their website inquiry […]Read More

I’m always trying to think of innovative and effective ways to better serve our clients. Usually this involves researching new marketing channels or ways to reach and nurture quality leads at a lower cost. With a lot of trial and error, we’ve managed to generate thousands of leads for the brands we’ve worked with. But […]Read More

It’s no secret that consumers are relying on reviews in their decision making process today more than ever. But a franchise’s online reputation can play an important part in franchise sales as well.Research shows that serious franchisee candidates do a lot of online research when considering an opportunity. Naturally online reviews will affect their impression […]Read More