
September 15, 2023
Interview: Reputation, Reviews and Franchise Development
It’s no secret that consumers are relying on reviews in their decision making process today more than ever. But a franchise’s online reputation can play an important part in franchise sales as well.Research shows that serious franchisee candidates do a lot of online research when considering an opportunity. Naturally online reviews will affect their impression […]Read More

July 25, 2023
Behind the Scenes: Learn About our Job Seekers Program
People going through a transition period, particularly in their career, are often more receptive to franchise ownership opportunities. We wanted to find a way to reach people looking for work AND who had specific professional backgrounds that were a good fit for our clients’ franchise opportunities. This led us to develop the Sparktank Job Seekers […]Read More

May 12, 2023
Innovative Franchise Lead Generation Strategies
As specialists in franchise development marketing, we are always evaluating new, innovative ways to capture the attention of quality franchisee prospects. Each client is unique, and we don’t believe in a cookie cutter approach. The ideal candidate, investment and benefits are all important factors in deciding where to find the most ideal prospects and how […]Read More

April 28, 2023
Sparktank Joined the CFA’s National Convention 2023
Sparktank had a fantastic time earlier this month at the Canadian Franchise Association’s National Convention! We joined hundreds of other professionals in the franchise industry to share and explore the latest trends in the franchise market. It was a pleasure to connect with clients and colleagues at the Sparktank booth and a wonderful opportunity to […]Read More

March 28, 2023
Finding the Right Franchisees & Helping them Succeed
Whether you’ve been working on your franchise development for some time or are just starting out, finding the right franchisees and developing strong systems is critical to your success. We met with Marietta Snetsinger from Ascend Franchise to gain her insights on franchising and the importance of preparing for every next step, whether it’s developing […]Read More

February 28, 2023
Examples of Powerful & Easy Videos for Franchise Sales
When selling franchises, video is one of the most powerful (yet often ignored) tools in your marketing toolbox. The misconception is that you can’t create effective, professional-looking videos on a small budget. This is untrue – and we’ll show you why. Firstly though, is it really worth spending any of your marketing budget on videos […]Read More

January 30, 2023
Crucial Tips for the Success of Your Franchise Sales Campaign
I love the process of connecting a fantastic franchise candidate with a great brand. But nothing is more frustrating than when a promising prospect falls through the cracks because of problems with the franchise sales process. At the end of the day it’s not enough to produce leads. Marketing and Sales need to work together […]Read More


November 18, 2022
Interview: Support Franchisees for Greater Franchise Growth
Building a successful franchise requires not only strong, qualified leads but also a support network that helps bridge the gap between franchisors and franchisees. Setting clear expectations and providing ongoing support to new franchisees will ultimately provide greater returns to franchisors. It can be difficult for business owners to provide the kind of support that […]Read More

August 8, 2022
Our Interview with Digital Champions re: Franchise Marketing
Sparktank’s Founder Juliette is interviewed by Charlene Shirk from Daily Ad Brief to discuss Franchise Marketing. Watch the interview above, read the full transcript below, or click here to listen on the Daily Ad Brief website. Transcript: Charlene Shirk: Hi, I’m Charlene Shirk, and welcome to Digital Champions, where we speak to some of […]Read More